Purpose and Goals

Purpose

The purpose of this personal portfolio website is to showcase my skills and experiences in digital marketing and communications.

Goals 

The primary goal is to create a user-friendly website that highlights my strengths and executed projects. Through the website, I hope to demonstrate my ability to engage audiences and execute effective marketing campaigns using data-driven insights.

Target Audience

The target audience for my website includes potential employers, colleagues and industry professionals. By tailoring the content and website design for this audience, I aim to make a strong impression and stand out in the competitive job market.

Description of Website

The website will feature sections such as an “About Me” page, a project portfolio page with detailed descriptions of executed projects, a blog to share insights, and a contact page.

Integration

I intend to integrate this website into my portfolio to enhance my employability,  credibility, support my career goals, and demonstrate my ability to build and design a website.

Hosting Provider Rationale

Overview

I chose Blue Host as my web hosting platform and used their WordPress Basic Hosting plan because it was beginner-friendly and offered a range of features that aligned with my specific needs for website management.

Reasons

Blue Host offers WordPress-optimized hosting making it a convenient option for creating a WordPress website. With the affordable WordPress Basic Hosting plan, I am also given a free domain for 1 year and can create up to 10 websites which offers flexibility and good value for money.

Blue Host also provides 24/7 customer support and a free SSL certificate that enhances security. Additionally, with WordPress Basic Hosting plan, I get 10GB storage space and a professional email plan which are helpful during the website creation process. Other considerations such as themes, cPanel, bandwidth, plugins with automatic updates, and backups are also present.

Blue Host’s blend of affordability, accessible customer support and comprehensive features made it an ideal choice for my project.